Android is the dominant mobile operating system in the world, with a market share of over 70%. iOS is the second most popular operating system, with a market share of around 28%.
That’s over 3 billion active users spanning over 190 countries worldwide.
The New Android 14 is expected to start rolling out in October 2023.
Apple is at version 16 and this month will launch the iPhone 15 range along with iOS 17.
The market share of Android and iOS in the world, the United States, China, India, and the United Kingdom:
Worldwide
United States
China
India
United Kingdom
The market share of Android and iOS varies by country. In the United States, Android and iOS are fairly evenly split, with Android having a slight lead.
In China, Android is the overwhelming favorite, with iOS having a very small market share. In India, Android is also the dominant operating system, but iOS has a slightly larger market share than in the United States.
In the United Kingdom, Android and iOS are also fairly evenly split, but iOS has a slight lead.
There are a number of factors that contribute to the different market shares of Android and iOS in different countries. These factors include the price of smartphones, the availability of different models, and the preferences of consumers.
In general, Android smartphones are more affordable than iOS smartphones. This is one of the reasons why Android is so popular in developing countries, where consumers are more price-sensitive.
Finally, the preferences of consumers also play a role. Some users prefer the customization options that Android offers, while others prefer the simplicity and ease of use of iOS.
The top 5 most popular mobile smartphones in 2023, according to various sources:
The top-selling smartphones are all from Apple or Samsung. This is not surprising, as these two brands are the most popular smartphone manufacturers in the world.
Launch date | September 2008 |
HQ | Menlo Park, California |
People | Hiroshi Lockheimer (SVP Platforms & Ecosystems), Sundar Pichai (CEO, Alphabet), Andy Rubin (Android founder) |
Business type | Subsidiary |
Owner | Alphabet |
Industry | Mobile |
Some of the benefits of iOS compared to Android:
Android also has many benefits, such as:
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